Nihon Nousan Hojicha Powder from Hamamatsu, Shizuoka
$21.00
Sale price
$21.00
Regular price
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Nihon Nousan Hojicha Powder from Hamamatsu, Shizuoka
$21.00
Sale price
$21.00
Regular price
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Hojicha, ground fine enough to whisk — the roasted, low-caffeine side of Japanese tea, made for a latte as easily as a teapot.
Most hojicha is sold as loose roasted leaves for steeping. This is the powdered form — grown and processed by Nihon Nousan in Hamamatsu, Shizuoka, one of Japan's major tea-growing regions — milled fine enough to whisk directly into hot water or steamed milk.
Highlights
- Powdered hojicha, not loose leaf — whisks directly into water or milk, no steeping or straining required.
- Roasted, not shaded: naturally low in caffeine, with a nutty, toasty character instead of matcha's grassy intensity.
- Small 30g pouch — an easy way to try hojicha lattes and baking at home without committing to a large bag.
- Selected directly from the producer by Yan & Keiko — CookGood.JP.
Details, ingredients & allergens
- Ingredients: Roasted green tea (hojicha), Shizuoka. Nothing else.
- Net weight: 30g
- Allergens: None known.
- Origin: Hamamatsu, Shizuoka
- Storage: Cool, dark place. Reseal the pouch tightly and use within a few weeks of opening for the best aroma.
Producer's story
Nihon Nousan grows and processes its own tea in Hamamatsu, on Shizuoka's Enshu plain — one of Japan's largest tea-growing regions, known for deep-steamed, full-bodied green tea. This hojicha is roasted from that same leaf, turning the grassy edge of green tea into something warmer and rounder, then milled to a fine powder.
Flavor profile
Toasty and mellow, with notes of roasted grain and a faint caramel sweetness. Because the leaves are roasted rather than shaded, hojicha carries little of the bitterness or intensity of matcha — it reads as gentle and comforting rather than sharp.
Cooking ideas
For a hojicha latte, whisk a teaspoon into a splash of hot water until smooth, then top with steamed milk of your choice — the roasted flavor holds up well against dairy or oat milk alike. Whisked with hot water alone, in a small bowl, it makes a lighter, less ceremonial alternative to matcha. The powder also stirs into cookie or pancake batter, or dusts over ice cream, for a toasty flavor that isn't trying to be matcha's understudy. Try it in Hojicha Overnight Oats, soaked overnight for a no-stove breakfast.
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