{"product_id":"nihon-nousan-hojicha-powder-30g","title":"Nihon Nousan Hojicha Powder from Hamamatsu, Shizuoka","description":"\u003cdiv class=\"cg-pdp\"\u003e\n\u003cp class=\"cg-lead\"\u003eHojicha, ground fine enough to whisk — the roasted, low-caffeine side of Japanese tea, made for a latte as easily as a teapot.\u003c\/p\u003e\n\u003cp\u003eMost hojicha is sold as loose roasted leaves for steeping. This is the powdered form — grown and processed by Nihon Nousan in Hamamatsu, Shizuoka, one of Japan's major tea-growing regions — milled fine enough to whisk directly into hot water or steamed milk.\u003c\/p\u003e\n\u003ch3\u003eHighlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePowdered hojicha, not loose leaf — whisks directly into water or milk, no steeping or straining required.\u003c\/li\u003e\n\u003cli\u003eRoasted, not shaded: naturally low in caffeine, with a nutty, toasty character instead of matcha's grassy intensity.\u003c\/li\u003e\n\u003cli\u003eSmall 30g pouch — an easy way to try hojicha lattes and baking at home without committing to a large bag.\u003c\/li\u003e\n\u003cli\u003eSelected directly from the producer by Yan \u0026amp; Keiko — CookGood.JP.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"cg-acc\"\u003e\n\u003cdetails open\u003e\u003csummary\u003eDetails, ingredients \u0026amp; allergens\u003c\/summary\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e Roasted green tea (hojicha), Shizuoka. Nothing else.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet weight:\u003c\/strong\u003e 30g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllergens:\u003c\/strong\u003e None known.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Hamamatsu, Shizuoka\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e Cool, dark place. Reseal the pouch tightly and use within a few weeks of opening for the best aroma.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eProducer's story\u003c\/summary\u003e\n\u003cp\u003eNihon Nousan grows and processes its own tea in Hamamatsu, on Shizuoka's Enshu plain — one of Japan's largest tea-growing regions, known for deep-steamed, full-bodied green tea. This hojicha is roasted from that same leaf, turning the grassy edge of green tea into something warmer and rounder, then milled to a fine powder.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eFlavor profile\u003c\/summary\u003e\n\u003cp\u003eToasty and mellow, with notes of roasted grain and a faint caramel sweetness. Because the leaves are roasted rather than shaded, hojicha carries little of the bitterness or intensity of matcha — it reads as gentle and comforting rather than sharp.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails open\u003e\u003csummary\u003eCooking ideas\u003c\/summary\u003e\n\u003cp\u003eFor a hojicha latte, whisk a teaspoon into a splash of hot water until smooth, then top with steamed milk of your choice — the roasted flavor holds up well against dairy or oat milk alike. Whisked with hot water alone, in a small bowl, it makes a lighter, less ceremonial alternative to matcha. The powder also stirs into cookie or pancake batter, or dusts over ice cream, for a toasty flavor that isn't trying to be matcha's understudy. Try it in \u003ca href=\"\/blogs\/recipes\/hojicha-overnight-oats-set-it-sunday-eat-it-all-week\"\u003eHojicha Overnight Oats\u003c\/a\u003e, soaked overnight for a no-stove breakfast.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003cp class=\"cg-foot\"\u003e\u003cem\u003eShips from Japan · Order more, pay less per item\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Nihon Nousan Co., Ltd. (日本農産株式会社)","offers":[{"title":"Default Title","offer_id":49044201865451,"sku":null,"price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/2520\/0107\/files\/80-size-on-white-canvas_7c4e3655-630e-4e68-8d97-eb00386eea7a.png?v=1783926348","url":"https:\/\/cookgood.jp\/products\/nihon-nousan-hojicha-powder-30g","provider":"CookGood.JP","version":"1.0","type":"link"}